Content Marketing: Jargon or a Strategy Your Company Should Take Seriously?


BY AMANDA MURPHY

Anyone who runs a business knows that marketing is important and is sometimes the lifeblood of your organization. But, with so many different varieties of marketing available, it’s hard to know where to start. Email marketing, social media marketing, search engine marketing; how can anyone know what is right for their business? We at Clark Concepts believe that there IS one kind of marketing that reigns supreme; Content Marketing.

Content Marketing may sound like another buzzword thrown around in marketing meetings and in blog posts splattered across the internet (much like this one), but we can assure you, content marketing is more than just a fad, it is here to stay.

Why should you care?

  • Content marketing will increase your sales and your bottom line.
  • Content marketing is a cost-effective alternative to other marketing strategies.
  • Content marketing will build more customers and brand loyalty.

So, what is content marketing anyway?

  • Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  • A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
  • While thought leadership is meant to build brand trust and loyalty, content marketing seeks to capitalize on the trust that has been built and drive customers to make a profitable action with a specific product or service.

Let’s recap: Content Marketing is a strategic marketing approach – not just sporadically posting to your social media. In order to implement an effective content marketing strategy, you must have a clear sense of what you need to accomplish and how your content is supposed to move you closer to your objectives and overall business goals.

Now that you know what content marketing is, it’s important that you understand the benefits of content marketing and how it might be effective for your business.

We hope this brief introduction to content marketing peaked your interest. In our next post, we will build upon the importance of content marketing and why it is the best long-term marketing strategy to connect with your audience.