Clark Concepts is a full-service creative communications agency. An Innovation Center (BIN) graduate and member of Montgomery County’s Local Small Business Reserve and a Maryland State-registered small business, Clark Concepts, LLC is a woman-owned, women-lead, certified MBE/DBE offering a wide range of creative services. With a team of dedicated employees, we have broad experience supporting a variety of clients and projects.
Graphic design is at the core of what we do. With our roots heavily in design, we are able to bring a great deal of creativity to everything we do. We develop brand identity and print and online graphic design for a diverse clientele. With an approach that values market viability and solid business objectives, we achieve results via an effective balance of business acumen, quality design and creative ideas.
I Scream You Scream We All Scream... for Ice Cream
In order for your marketing efforts to be successful, you must have an effective marketing strategy. We will work with your business to establish goals, identify your target audience, modes of reaching your audience, and define how we will measure success. Our services include social media strategy, marketing strategy, website strategy and search engine optimization (SEO) strategy – offering the full marketing package.
Our integrated support includes digital content, e-newsletters, event planning and staffing, as well as supporting social media and website development (strategy, graphics, and implementation). We facilitate campaigns and events throughout the year for a host of clients in a variety of industries. We craft and implement marketing communication strategies that directly reach our clients’ target audiences to ultimately support our clients’ goal and objectives.
Our solutions are designed to communicate our client’s messaging effectively and to achieve optimal results. We provide:
Strong creative input (concepts, ideas, and design)
An ability to reach diverse audiences across various ethnic, educational, and demographic backgrounds
Proven ability to produce comprehensive branding, marketing, and outreach programs
Innovative techniques and ideas that provide new and engaging ways to promote, educate and engage the audience
An ability to successfully manage projects through the effective development and implementation of plans
Experience leveraging the available budget to ensure high quality results by maintaining a keen eye on cost-saving strategies and economies of scale to enhance “bang for the buck”
An ability to work with different variables to produce and promote consistent messaging throughout all marketing channels
A strong record of projects competed on time and within budget
A solid base of satisfied clients
In-house expertise to support the strategies we recommend
Community Outreach & Involvement
Clark Concepts provides educational outreach communications. Our experience and lessons learned have provided us expertise in educating the community and the marketing of our clients’ various initiatives and offerings.
Clark Concepts has years of experience supporting local government entities with their community outreach and events. We support these efforts by identifying county and partner events we can “piggy back” onto in order to leverage the most “bang for our buck” and receive the most visibility.
Some examples include identifying retail/mixed use shopping center events and county events. We think through the desired outcomes for the event and put together a plan that will prove engaging and fun for the community to participate in. We always like to include a “draw” to the table/booth. That can be a prize wheel, a balloon artist, a face painter, or a musician – to name a few examples.
Our support includes full-service “heavy lifting” for events, from the research and recommendations to event plans, coordinating giveaways, logistics, and staffing for the events.
Since our inception in 1997, we have been designing and developing websites with unique designs approaches and sound functionality while using the latest in website technology. We have experience working with a wide range of businesses and have extensive experience building websites on CMS platforms such as WordPress and Drupal using Bootstrap in the development to make the sites mobile-friendly. Clark Concepts has been providing website design and development for over 21 years. We have followed the trends and gained a great deal of experience along the way.
We provide consultation and guidance throughout the process to ensure a successful outcome. From establishing goals and strategies to identifying how to effectively present the information on your website from a usability standpoint, we provide full-service website development services including discovery, planning, wireframing, storyboarding, design and development/programming.
Website project planning and discovery is crucial to any successful web design and development project. Whether as a stand-alone website, or a part of a larger marketing effort, planning is a crucial step. Clark Concepts works through an in-depth discovery session in which we discuss a a clear-cut development timeline. This process also helps future-proof the new website by solidifying objectives.
We can also help identify desirable, functional aesthetics for your website or web-based project by analyzing the websites of other successful companies in your industry and other samples you suggest. Topics covered include layout, colors, branding, and other aesthetic considerations. Information architecture focuses on organizing, structuring, and labeling content in an effective and sustainable way.