Blog

20 Things We’re Excited for in 2020

BY Clark Concepts

Here at Clark Concepts, we’re loving 2020 so far. It’s been busy, not too cold, and full of energy. And we’re especially excited for what’s still to come later this year. Looking ahead to the coming months, we’ve put together a list of 20 Things We’re Excited for in 2020. Here’s to an incredible year and kicking off a new decade with all of you!

 

1. Moving to a New Office – in April we’ll be moving into a new, modern space on Research Blvd in Rockville
2. Heavy but Simple Fonts – goodbye hand drawn fonts and welcome back to one of our favorite typographic solutions (though maybe these simple, bold fonts never really left, they were just waiting for the trendy fonts to run their course)
3. 2020 Summer Olympics – cheering for Team USA, seeing how the branding gets rolled out, and watching surfing and skateboarding (which are being included for the first time!)
4. Dark Mode in UI/UX – it’s so much easier on the eyes and even uses less energy to power the screen
5. FLASH BRT Service Starting – we’ve been supporting MCDOT on this project since 2016 and the first route will be opening on US 29 this year
6. Cyberpunk Color Schemes – getting inspiration from futuristic movies like Blade Runner and Ghost in the Shell that have bright, bold colors, and using them as gradients made out of various mediums: colored light effects, watercolors, exploding color powders, gels that resemble lava lamps, and gooey/stretchy options that look like slime or putty
7. Supporting More Outreach Events – last fall we helped our clients at 60 different events, and this year we are ready to top that!
8. Community Service – we love volunteering in our community (so much so that we won Leadership Montgomery’s Emerging Employee Volunteer Program Award!) and can’t wait to work with even more organizations this year
9. goDCgo’s Return to Instagram – we are supporting our client to build their brand on Instagram, and loving having the ability to reach the community in this way!
10. Buying Baby Yoda Merch – because we didn’t know how badly we needed The Child in our lives
11. PANTONE Color of the Year for 2020: PMS 19-4052 Classic Blue – it’s timeless and simple (and looks great with Clark Concepts’ green!)
12. Producing More Animation, Video, and 3D Graphics – we’ve been expanding our offerings in these areas, and want to continue helping our clients stand out
13. 117 New Emojis – we always love to see more inclusive icons being offered, and this year does not disappoint
14. Winning More Awards – last year, our work won these awards, and we can’t wait to see how many we’ll win this year!
    1. First Place in the Best Marketing Communications to Increase Ridership or Sales, Shoestring Tactic Category for the 2019 Zoo Express Bus
    2. 2019 Best Online/Social Media Marketing Campaign for the GoGreen SaveGreen campaign
    3. First Place in the ​Best Marketing and Communications to Increase Ridership or Sales, Partnership Category for 2018 Winter Wonder Bus
15. Brand Avatars – helping clients personify their brand and shape their online personality
16. Flowing Shapes and Patterns – we will continue to use these in our designs to convey movement and texture, and to provide dimension and depth within our work
17. Seeing HTTPS Before Every URL – having an SSL Certificate for a website ensures its security, and it’s time all websites make this happen
18. New Museums – exploring Planet Word, the National Museum of the United States Army, and the recently opened National Children’s Museum
19. GIF: Continuing the Debate of Hard G vs. Soft G – and specifically this Jif Peanut Butter marketing campaign
20. Various Vacations and Concerts/Shows – members of our team are going to:
    1. Toronto
    2. Los Angeles
    3. Naples
    4. Jamaica
    5. Myrtle Beach
    6. Iceland
    7. Las Vegas
    8. Tulum
    9. Tokyo
    10. Seoul
    11. Morocco

And plan to see:

1. 1. Andrew Bird
   2. Rascal Flatts
   3. Artemis Fowl
   4. The Millennium Tour