How do you make biotech sexy? It wasn’t easy, but we figured it out. We delved down to understand the core of what QBI does. At the core of all their products is pure liquid – achieved via a high-end water filtration system. Identifying what sets them apart from their competition was critical in developing an effective brand campaign for this client. We leveraged “Pure” for all the messaging. “Think Pure”, “Pure Quality”, and “Pure Results” are some of the themes we used as a foundation to build the brand. This ensures consistency through an integrated marketing effort. Our support has included content writing, design for marketing materials, and an e-commerce website featuring over 10,000 products.
